"...the most comprehensive health education survey."
Smoking, Plain Packaging and Young People
SHEU : nationally-recognised, since 1977,
as the specialist provider of reliable local survey data for schools and colleges
The likely impact of plain packaging of tobacco products
on young people
The above title comes from an Australian report (Quit Victoria, Cancer Council Victoria, May 2011).
"As plain packs have never been legislated, evidence about their possible impact necessarily derives from experimental studies where subjects have typically been presented with both branded and mocked‐up plain packs and asked about associations and preferences." (Quit Victoria, p.11)
Read the evidence