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SHEU has moved to:
3 Manaton Court,
Manaton Close,
Matford, Exeter
EX2 8PF.
Tel. (01392) 66 72 72.
SHEU is an independent organisation and was founded in 1977 by John Balding.
Originally known as The Schools Health Education Unit the Company originated and was developed within the University of Exeter until 1998 and then moved to offices in Renslade House, Exeter where it lived until 2008.
The offices in Matford, Exeter are easily accessible by road links. [MAP]
Staff include
Directors, Computer Consultant, Technical Assistant, Administrator, Projects Manager, Marketing and Publications Manager, Data Preparation Manager, and data preparation staff including home-workers. The permanent staff have a range of experience gained from working in education and health, and between them have expertise from the primary, secondary, FE/HE and health sectors.
(Reprinted from the Somerset Healthy Schools Newsletter) |
21 years of 14-15 year olds drinking
SHEU figures from 1985 show that more 14-15 year old males than 14-15 year old females consistently report drinking more than 10 units of alcohol ‘in the last seven days’. Over the years, there has been around a 5% ± difference between the two groups with no overall trend. The male and female percentages have followed a similar pattern since the early 1990s. Over the past ten years around 15% of 14-15 year old males and around
10% of 14-15 year old females have drank more than 10 units of alcohol e.g. 5 pints of beer during ‘the last 7 days’. |
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| Since 1993 we have asked thousands of 12-15 year olds…”Is there a special birth control (family planning) service for young people available locally?” Those replying ‘Yes’ show an upward trend (see chart below left). Those responding ‘Don’t know’ show a downward trend (see chart below right). |
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Yes – there is a local young people’s birth control service ![]() |
Don't know if there is a local young people’s birth control service ![]() |
| When taking into account all three responses (‘No’, ‘Don’t know’, and ‘Yes’) it would appear that since 1993 there has been a growing awareness of these services. The reasons for this greater awareness are complex and possibly include more effective health promotion/education, more service provision and youngster’s inceasing need to find out. However, despite the downward ‘Don’t Know’ trend, recent figures show that up to 64% of 12-13 year olds and 54% of 14-15 year olds still don’t know if there are local services. |
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The curious incident of young people's reaction to the re-classification of cannabis - "Is there any point to which you would wish to draw my attention?" "To the curious incident of the dog in the night-time." "The dog did nothing in the night-time." "That was the curious incident," remarked Sherlock Holmes. From the story ‘Silver Blaze’, in The Memoirs of Sherlock Holmes by Arthur Conan Doyle After much debate, the ACMD recommended a re-classification of Cannabis from a Class B to a Class C drug, which was put into law in 2003. There was some speculation that this would lead to a relaxation in attitudes to cannabis, and a consequent rise in prevalence of use. The phrase 'sending the wrong signals' was used; ironically, in our view, because the re-classification was intended, at least in part, to correct the anomaly of classifying cannabis with more dangerous drugs. We were obviously very interested to see what was going to happen to figures after the re-classification. We have been contacted by several journalists looking for the predicted rise in young people's use. We have told them that we have seen no rise, but this 'good news' story has never found its way into a headline, which we regret. If there is a drug about which the law sends the wrong signals to young people, it is undoubtedly alcohol, of which the mental health dangers have been plain since antiquity. |
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SHEU has carried out lifestyle surveys with hundreds of thousands of young people for over 30 years and has explored the ideas around social norms. Alan Berkowitz has recently been promoting the idea that people's perceptions of social norms – that is, what you think other people are doing – are an important mechanism for enabling behavioural change.
The idea of social norms comes in and out of fashion, it seems, and in various guises: Kurt Lewin explored group decision making in the 1950s, and when SHEU’s Dr David Regis began research in health education in the 1980s the leading cognitive model of behaviour from Fishbein and Ajzen contained a large component of normative beliefs.
SHEU has been exploring these ideas in a few studies recently. We have been asking about young peoples' perceptions of whether their mother, father and teacher like to do physical activities as part of the ‘Fit to Succeed’ project, and also asking several questions about the habits of their brothers and sisters. In a current survey in Stockport, we are asking young people to estimate the alcohol and drug-related habits of other people of their age.
A recent example of SHEU using the social norms approach comes from an evaluation study in Luton.
Pupils were asked about their drinking habits and to estimate, out of a hundred pupils in their school year, how many they believed have drunk any alcohol over the last 7 days? Pupils were also asked, out of every hundred pupils in their school year, how many they believed have got drunk over the last 7 days?
Year 8 |
Year 10 |
|
| Percentage of pupils who reported drinking alcohol last week | 19% |
31% |
| Average estimate of percentage of other pupils in their school year who drank alcohol last week | 44% |
51% |
Year 8 |
Year 10 |
|
| Percentage of pupils who reported getting drunk last week | 6% |
15% |
| Average estimate of percentage of other pupils in their school year who got drunk last week | 22% |
31% |
N= |
199 |
139 |
It is immediately obvious that, in each year, pupils' estimates far exceed reports of their own behaviour. There may be many reasons for this but we are sure that it is valuable for pupils to see and reflect on these figures.